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Salt Jeans are the latest creation from a team of die hard New Yorkers who have spent their entire working lives living and breathing one word: denim. For inspiration Salt looked no further than the city streets they travel each and every day.

Fuelled by a collective passion for jeans and convinced they could offer a focused range of fits, this team of innovators and craftsmen set about using their 30 years of experience with the biggest names in the industry to create a classic brand for the confident, urban customer.

The result is Salt - a cool but sophisticated jean that emphasizes style over fashion.

With a commitment to innovative fabrics, practical function and perfect fit, Salt Jeans are differentiated by their philosophy of less is more. Featuring fine stitching, simple branding and subtle but functional details, Salt is the jean for those confident enough to make their own statement.

The mission of Salt is to design jeans that are so perfect that they win hearts, hips, butts and minds rather than headlines - because doesn't every customer deserve a pair of jeans they can finally call their own?

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